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The Forge Logs

Tactical guides on execution, team building, and shipping.
No theory, just practice.

Featured transmission
How to Find a Technical Co-founder in Kenya (The Right Way)
Co-founderGuideExecution

How to Find a Technical Co-founder in Kenya (The Right Way)

Stop pitching ideas to developers at hackathons. Here is the rigorous, step-by-step framework to find a partner who actually writes code.

I
Imran Shiundu
5 min read • Dec 28, 2025

Latest Insights

The Death of the Incubator: Why Venture Building is the Future
Venture Building
Dec 26, 2025•4 min read

The Death of the Incubator: Why Venture Building is the Future

Incubators give you T-shirts and mentorship. Venture Builders give you code and customers. The model is shifting.

C
Caleb Kimutai
MVP in 30 Days: The Orb21 Execution Protocol
MVP
Dec 20, 2025•6 min read

MVP in 30 Days: The Orb21 Execution Protocol

A tactical roadmap to go from 'Napkin Sketch' to 'First User' without wasting money on agencies.

I
Imran Shiundu
Startups Are Not Just Code: Why We Need Sales, Law, and Marketing
Talent
Dec 28, 2025•5 min read

Startups Are Not Just Code: Why We Need Sales, Law, and Marketing

A common myth is that you need to be a developer to build a startup. The reality? You need a team. Sales, Marketing, and Legal are just as critical.

I
Imran Shiundu