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Startups Are Not Just Code: Why We Need Sales, Law, and Marketing

Imran Shiundu

Imran Shiundu

Founder, Orb21

Dec 28, 2025 5 min read
Startups Are Not Just Code: Why We Need Sales, Law, and Marketing

The Code Myth

We obsess over code. But code without customers is just text. The most successful startups in Orb21 aren't just built by devs. They are built by:

  • **Sales Pros** who can close deals before the product is ready.
  • **Marketers** who build waitlists of 10,000+ users.
  • **Legal Experts** who structure IP and contracts.

Everyone Can contribute

At Orb21, 'Contributor' does not mean 'Coder'. It means 'Value Creator'.

If you can write a contract, you are a contributor. If you can design a pitch deck, you are a contributor. If you can close a pilot customer, you are a contributor.

The Value Equation

We track value, not just lines of code. If a salesperson brings in $10k revenue, that is worth more than a feature that nobody uses.

Join us. No matter your skill. If you can move the needle, you belong here.

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